How a Dollar General Employee Went Viral on TikTok
While most people see dollar stores as a place to buy generic snacks and other basic products, some employees at Dollar General stores have a different outlook.
Randy Thompson, co-owner of Dollar General stores in Texas and Oklahoma, decided to try out his Instagram following by creating a TikTok account called “Dollar General,” according to him.
“I wanted to see if I could get as many views for my business as I could get for myself,” he told Business Insider.
Thompson had the idea to use the online video platform to promote the stores to his followers, but when his friends and family started seeing his photos, they were amazed by how the TikTok account attracted followers.
“A lot of people were like, ‘Wow, that is something really cool. That is something else that you guys like doing,’” Thompson told Business Insider.
Thompson said he and his team worked hard to get more than 50,000 followers, and the results weren’t sitting on the marketing professionals’ desks.
Instead, Thompson was receiving tips from his fans — not just in Texas and Oklahoma, but also in his native Canada and the United States.
“People keep telling me that they feel more comfortable in a dollar store because they know that you’re not going to make them feel like it’s anything more than a place to buy a loaf of bread or a few slices of cheese,” he said.
The reaction to Thompson’s viral TikTok account has been so positive that he is even planning on sending a team of his employees over to Florida to meet the fans — all while also taking part in a competition on TikTok as a way of promoting his stores with #DollarGeralt.
How TikTok Helps Out Dollar Gen
Thompson said the response to his accounts has been huge.
“That really surprised me a little bit. I had never thought that people would share my content with their friends. That’s amazing,